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Something that you should know about using Pay Per Click with Google adwords that will save you a lot of money. I didn’t realize it until I had spent way more money than I intended to. Turn off the content network before you run any Google campaigns. The content network will suck up your money in a hurry and yield you with zero conversions. Take it from someone who learned that the hard way.
The content network will get you a lot of clicks. The problem is that those clicks are not targeted traffic at all. The content network consists of the Google ads that you see on non Google websites in case you don’t know what the Google content network is. Since most ads on web pages are setup in a way to make the ad blend in with the content, there are a lot of unintentional clicks from visitors of those websites. The last thing that you want is to have to pay for a click that someone didn’t mean to click on. Plus there is a fair amount of click fraud going on with a lot of these websites. So shut off the Google content network before you go live with your PPC ad.
Here’s something that your PPC ad should contain that will save you money that not nearly enough PPC advertisers do. Somewhere in your ad, either have the price, or put buy it here for the product that you are selling. If you don’t alert the searcher to the fact that it will cost them money to get your product, you will get a lot of freebie seekers that will never buy from you. Telling the searcher that there is a cost involved will save you a lot of wasted clicks and in return will save you money. Here are a couple of examples using the above method.
By doing just the two things mentioned here while they seem small will save you a ton of money and will yield you much higher profits. If you are running a PPC ad now and haven’t done these two things, every minute that passes, you are wasting money. Go pause your ad and apply the two strategies mentioned here. They will only take a minute or two to implement. For those who are not running a PPC campaign but intend to, keep these two things in mind when setting up a new ad campaign.
