May 11, 2007
By James Krawder
It is possible to generate money through the right type of PPC advertising like bidding on low cost relevant words. This can be done by first doing some research on words that define your website or services, and are low in cost with little competition. Make it a point to build a website with about 30 or more keywords to gain maximum click through rate.
Once you have database of thirty or more keywords, you can create numerous ads using 3 to 4 keywords in them. Using these keywords in the title and description also increases the click through rate by 40%. Remember that when promoting an affiliate product or any other product, it is important to use unique landing pages with reviews of your product. This step will increase sales by 50% or more.
One point that will definitely make a buyer buy a product will be an URL that resembles an affiliate link. Make sure that the domain name that you choose for your website is one that is keyword rich, is rather descriptive and is related to the product that you sell. And last, but not least, it is important that you stick to your budget when venturing into PPC advertising.
Make some calculations on how much you expect per sale, the potential percentage of visitors who will buy and the amount you pay per click. Make sure to ensure a base limit of 0.08 to 0.10 cents on the cost per click to ensure a profit.
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By Ivana G.
Conversion is the most important metric of the online advertising. The term conversion refers to converting from leads to customers or users of your service. So if someone clicks on your ad and buys something on your site that click has been converted into a sale.
Conversion tracking is extremely useful because it enables you to accurately track how many clicks from your ads resulted in sales which will help you to determine your return on investment (ROI).
Advertising should be considered as an investment into your business growth. For an investment to be effective, it needs to generate measurable positive results — without positive ROI, advertising represents only cost to your business.
With a proper conversion tracking in place, you will be able to track your sales and calculate your ROI. There are many easy to use, affordable tracking tools to monitor and analyze your campaigns performance. (Apex Pacific, for instance, offers Dynamic Site Stats, a Web-based tool that monitors the performance of your website in real time and helps you improve the effectiveness of your online marketing campaigns.)
By using website tracking tools and their reports, you can accurately track which ads and keywords result in sales. This will help you to determine and eliminate poorly performing advertising campaigns. It also tells which ad campaigns you should focus your energy and resources on to further perfect their performance.
For example, Live Cost Analysis report available in Dynamic Site Stats, provides you real-time insight into the effectiveness of your paid search (PPC) campaigns. It pulls together dynamic price information from the leading PPC search engines (Google, Overture, FindWhat, Espotting, etc) with the revenue earned on your website so you can measure the profitability of each keyword.
Live Cost Analysis offers you clear, concise and actionable reports on which campaigns, keywords and search phrases are bringing you the most new customers, and which keywords are the most effective at driving qualified customers.
Analyzing statistics from the Life Cost Analysis reports will give you the information you need to improve your ROAS (return on advertising spend). Reports enable you to see a number of actions and cost per action (CPA), which will help to evaluate your campaign and/or keywords performance.
Improving the conversion performance of campaigns and keywords that are returning a lower overall ROAS will have a positive impact on the effectiveness of your website and the value of your product offerings as well.
In conclusion, conversion tracking reports offer great help to effectively monitor and analyze ad campaigns and keywords performance. This way you are able easily identify areas of low performance and optimize these accordingly to achieve the maximum ROI of your advertising budget.
About the Author: Ivana Giardi is Marketing Director for Apex Reach division of Apex Pacific , a complete Internet marketing solutions provider.
By Robert Rogers
Seems like more and more kids are influencing the top keyword searches in google. When you look at the top searches, whether it be AOL’s, or Lycos Top 50, or Word Tracker, you will find things like celebrities, movies, myspace, rap, video games, etc… These entertainment type searches have been popular for a very long time and will continue to dominate the search engine ranks for years to come.
So many advertisers are chasing these keywords and losing their shirts in pay per click like adwords. I just ran across another keyword that advertisers are wasting their money on. Today I looked at the keyword “money maker”. I typed it into google and 9 ads came up. 8 of them were about how to make money online. The remaining single ad about listening to music is probably the only one that got it right.
You see, the most likely person to type in the keyword phrase “money maker” is probably some teenager who wants to download the song by Ludacris titled “Money Maker” and is probably not the least bit interested in “how to make money online.” I assume this based on the following data:
Searches done in November 2006 Count Search Term
187264 money maker
15237 shake your money maker
10537 money maker lyric
6990 ludacris maker money
3917 act make maker millionaire money think way wealthy
3749 ludacris lyric maker money
2660 shake that money maker
2540 shake your money maker lyric
2277 shake ya money maker
2083 ludacris lyric maker money shake
1473 maker money shake yo
1075 by ludacris lyric maker money
Although this “Ludacris” fan may click on “how to make money” ads, what do you think the conversion is going to be? The only keyword in the list that I would maybe buy is “act make maker millionaire money think way wealthy”. Of course I would trim it down to “money maker think” or “money maker wealthy”. So instead of a 1 in 20 chance of getting someone interested in making money online, I’ve narrowed it down to almost a 100% chance while lowering my cost per click from $0.90 to $0.10 or less.
So make sure you research your keywords before wasting your advertising money!
Robert Rogers is a writer in the Washington DC area. For more free tips on keyword research, visit his Internet Marketing Blog at http://bigsensation.com/marketing-blogzzzzzzz
May 6, 2007
By Joe Stewart
Your success with either Search Engine Optimization or Pay Per Click advertising can be determined by one single word. “Relevancy”. This is especially important to Google and should be to you too. Relevancy is what it’s all about in Search folks. When you are trying to find something online don’t you want the best, most accurate information that you can possibly get on the topic or would you rather find some software generated page that has a few of your keywords on the page, but the rest of it makes absolutely no sense? Anyone that’s been online for very long knows exactly what I’m talking about. The search engine’s, with Google leading the way, are determined to provide their users with the best, most relevant experience that they can possibly provide, so if you’ve been “spinning cobwebs” of crud and trying to make a few bucks, your days are numbered.
The Pro’s of Pay Per Click advertising are that you can have an ad up and running in as little as 10-15 minutes, once you have your account set up. Once you get a good idea of what you’re doing you can be running multiple ad campaigns, testing new headlines for web pages AND sales letters that can be used on or OFFline. Pay Per Click has practically changed the face of the way advertising works, both on and off the internet, for those “in the know”. It has allowed an average person to run a business from a small room in their home and compete with the largest companies around the world. Some people make 100% of their incomes from Pay Per Click advertising methods and others make extraordinary incomes.
The Con’s of Pay Per Click are that it costs money, in some cases, a lot of money, unless you learn to use it properly. When Google first came out with Adwords it was easy to throw up an ad and get traffic that was relatively cheap. As a matter of fact, until last year, ads only costed a nickel per click for the end position if there were less than eight advertisers on the page. Not so anymore. Google now charges a designated amount for each keyword and phrase, some of which can be extremely expensive. With the explosion of it’s popularity, it has also become extremely competitive.
Summary - Pay Per Click advertising is still one of the best, most profitable methods of advertising available. However, if you do not get the proper education before you jump into this snake pit, you could waste a lot of money and get little in return.
Search Engine Optimization (SEO) - This is a method in which you use keyword phrases and relevant content in order to compete for the free listings the search engines offer. The competition for phrases like “dog training”, “life insurance”, “internet marketing” and other similar high traffic phrases are nearly impossible to even rank for. However there are literally millions of terms that get less traffic, but they have little if any competition. If you’re willing to roll up your sleeves and go to work, you can potentially dominate small markets. Also, many of these less traveled keywords are what is known as “long tailed”. There has been confusion about this term for many people and I’d like to finally clear this up as to what “long tail” means. This does not refer to any term that is 4-5 or more words long, it refers to terms that are this long that are “buying phrases”. That comes directly from SEO expert, Jerry West.
The Pro’s of SEO are that you can get free traffic, if you are willing to work for it. This is where you could have a huge advantage over most people because they’re lazy and aren’t motivated enough to do what it takes to succeed.
The Con’s of SEO are that it not only takes a lot of work, but it can also take months before your pages are indexed by the search engines. There are methods that you can use, that are ethical, to make this happen much faster, but for someone that is new to SEO, you’ll be at a serious disadvantage. Also, because SEO is free, you will have competition for the first page of your chosen keywords, so even if you are willing to work it still won’t be a cake walk.
Summary - I recommend that you diversify your marketing efforts to include both Pay Per Click and Search Engine Optimization methods. This way you’re getting traffic from two different sources, you’re getting immediate traffic from Pay Per Click advertising and you’re also investing in your future interests with SEO. There are people making enormous sums of money with first page rankings for both SEO and PPC.
Do The Terms “SEO” And “Pay Per Click” Have You Confused? Find Out Important Things That You MUST Know About These Topics And More By Going Right Now To SEONewsInc.com or by clicking on Search Engine Optimization Firm. Joe Stewart is a Webmaster and Internet Marketer That Uses Pay Per Click Advertising And Search Engine Optimization To Advertise Online.
By Maraya Mullen
For many, Pay Per Click advertisements are nothing more than a short-term marketing measure to be used just until the effects of search engine optimization are felt. Internet marketing experts, however, state that the customized ads in fact, provide more benefits than most people give them credit for. Here are some of them:
1. With PPC ads, you’re always at the top of the heap
In a perfect world, you would always have top ranking in search engine results page after your web site is optimized; unfortunately, we’re not even close. Getting on top of the list can take a lot of time and effort, and doubly more so if you’re targeting very popular keywords and phrases. PPC ads greatly increase the chance of your web site being seen by searchers even if thousands of other companies are competing for the same keywords. Advertising on programs like Google Adwords can actually save you time and resources by allowing you to focus your SEO efforts (which are definitely more laborious) on campaigns that will have more fruitful results.
2. You’re the boss (at least when it comes to your PPC ads)
With PPC ads, you get to choose how much you are willing to pay per click, how you would want your ads to be worded and how long you would want your ads to be displayed. One good thing about PPC ads is that you’re in total control of your ads. If you want to edit existing ads so you can announce a new promo for example, then nothing will stop you from doing so.
3. PPC ads can be used to ensure greater SEO success
PPC ads is a relatively inexpensive means of testing if the keywords and phrases you chose to use to optimize your site will work or not. PPC ads can help prevent the costly mistake of using ineffective keywords to optimize your site.
4. PPC ads allow you to pretend like you’re Big Brother
One PPC feature that makes the tool particularly attractive is the fact that it allows advertisers to extensively track their ads and how they are performing. With PPC ads, you’ll be informed of how many times the ads are clicked, the number of impressions, their average position, costs-per-click and other stats you’ll need to assess if the ads are worth the money you pay for them (remember, being micromanagers never hurt Bill Gates or Steve Jobs).
5. PPC ads help you help yourself
While many think that PPC ads bear only immediate results, the customized advertorials can actually benefit you in the long-term by helping you establish your brand. If people, through your ads, regularly see the name of your company and web site, you can expect to leave an imprint on their minds and create an impact.
For more information on Pay Per Click ads, you can visit Pay Per Click Services
Feel free to republish this article as long as you retain the source link
Maraya Mullen is a copywriter for Fruit Engine, a Search Engine Marketing Company.
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